As an electronic component vendor under Phonenix Group in Israel since over 15 years, Omarim decided to manage its activities in Turkish market with Microsoft Dynamics AX. Starting to use the system with basic functions in 25 days, Omarim will start using the prototype it developed in its main market, Israel.
As group company of Phoenix Technologies, founded during production the first game consoles and personal computers, Omarim is a supplier of electronic components, instrument panel, power supplies, optoelectronic displays and RF modules for electronic device manufacturer via Israel and Turkish offices. In this industry characterized with fierce competition, making efforts to distinguish itself from competitors with additional services provided to the customers, company uses extreme care in every details from quality of the offer, confirmed shipment date to full adherence to the conditions. Believing that the software that he uses has a critical importance, Omarim decided to the use best-in-the-class software since the very beginning of its entrance into Turkish market, therefore, set up the Microsoft Dynamics AX.
Founded with the aim of developing solutions with compatibility across different components as the computer technology starts to develop, Phoenix Technologies grow in time by establishing group companies in many areas from software to hardware, manufacturing to service. Today products of Phoenix Technologies are used in 125 million devices every year.
Omarim Technologies is a company which supplies components as part of the said Group. Israel-based company is the one of the leaders of Israel market, in supply of electronic components, instrument panel, power supplies, optoelectronic displays and RF modules.
State of Business
Deciding to invest in Turkey in 2009, Omarim has met products of over 25 manufacturer, for which it is a distributor, with Turkish manufacturers in the market dominated with strong players. In order to grow healthily in the new market, targeting at high levels of customers service, company believed that a strong information system infrastructure is a must in order to avoid any kind of backlash and have healthy customer relationships at the very first day and sought to look for a software equipped with newer technologies, rather than existing software used in Israel. As a result of investigations, Microsoft Dynamics AX, with its flexible structure and adaptation options allowing for necessary changes for convenient and quick use by users is distinguished among the products which has support in any country where Omarim and Phoenix are present.
Solution
Company wanting to manage the Turkish operations expeditiously with Microsoft Dynamics AX, started to work with experienced business partner 6 Gen. At the first stage, deciding on commissioning the basic business process with Microsoft Dynamics AX standards, Omarım starts using the product at the end of 25 days. As the most critical business processes, the introduction of stock products with accurate parameters and following up their quantities, matching demands from customers with accurate products, on time and accurate delivery, customer support at the very beginning of design and providing customers with accurate information about products and training procedures are commissioned with standard Microsoft Dynamics AX processes. For next stages, it is planned to carry out changes on the standard screens for a faster operation of users and introduction of the reports commonly used by the company into the system. Retrieval of all data shared with Headquarters from current Microsoft Dynamics AX setup will facilitate the same setup in the Headquarters. It may result in facilitating the replacement of the existing system which is used for a long period and have no existing problems other than being technologically outdated.
Advantages:
Remaining in Planned Budget and Time
This project should not have caused any problem in both cost and time as the project is delivered in a period where costs are high but incomes are relatively lower as it is the first investment year of the company. Thanks to many years of experience of 6 Gen, all requirements are investigated in detail and then system is launched in 25 days as planned. The targets are achieved as the system is put into use in a shortest time possible for an accurate operational follow-up and a prototype is created with the minimum level of consultancy support due to the limited budget.
Comprehensive Reporting
For Omarim, both internal reporting as well as reports exchanged with main vendors are very important. Sales, available stocks, purchase and sale prices, discounts applied and due dates in the business areas are scrutinized in detail by headquarters as well as main vendors. Such data is important not only for headquarters but also for vendors. Accuracy and timeliness of such reports are important for the main vendors which want to follow up the market activities of their distributors. Headquarters also scrutinizes the business in terms of long-term profitability of the company. Thanks to Microsoft Dynamics AX, reports in desired depth can be generated and exchanged with concerned parties. The fact that the reporting system developed by the company in 20 years can be retrieved fully from a 25-days age system is the most important indicator evidencing the competences of Microsoft Dynamics AX and business partner 6 Gen.
Infrastructure supporting the fast growth
Currently going through foundation stages, company plans to grow fast in the next years. Targeting at a turnover of 10 billion USD in 2012, company believes in that Microsoft Dynamics AX will support this fast growth in the best manner possible. For increasingly rising number of personnel and business volume, the decision to use Microsoft Dynamics AX being the most sound decision is understood better every passing day. In this period, higher numbers of new recruits and fast adaption to the system and emerging requests require easy introduction into the system. High performance of Microsoft Dynamics AX in this areas facilitates system to grow along with the company’s growth. So far, fast adaptation of the users to the system as if they were using it for 20 years and satisfaction of all requirements pleased and satisfied senior management.